Company News

New Fragrance from Ellen Tracy

A relaunch is planned for Spring 2010 with more to follow.

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By: TOM BRANNA

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Brand Matter LLC, which owns the Ellen Tracy brand, has inked a licensing deal with Palm Beach Beauté for Ellen Tracy women’s fragrances. The agreement calls for the spring relaunch of the signature Ellen Tracy fragrance in upscale department and specialty store doors, according to Brand Matter. “We are excited to add to our growing roster of licensees and to enter the strategically important beauty business with Palm Beach Beaute,” said Rick Platt, president of Bran...

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